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Google Maps and
Google Place Pages
Right Now ... It's The Place to Be!
Google now Claims that more than 22 percent of all searches
are currently related to location or contain geo-targeted
keywords. And few in the industry expect the importance of
these local searches to decline in the future. It will come
as no surprise, therefore, that Google has made significant
efforts to secure its existing lead in local search with
Google Place Pages (GPP).
Since Google's latest algorithmic shift from Maps to Places, small
businesses once again have a significant marketing opportunity-and they are
asking about how to appear higher in these rankings.
"I have a Website, isn't that enough?"
The short answer- No, it isn't. On a local level, we have found that a
well-optimized and complete Google Place Page ranks higher than most
clients' actual websites on a branded geo-search. That's because Google has
a vested interest in crawling their own product first, in this current
marketing climate. So, an effective Google Place Page is becoming the actual
gateway to your own website (Note: Gateway pages/Lead Capture Pages have
ALWAYS been an effective strategy for our clients), if the customer even
chooses to move on to your site.
Google Place Page's should be considered a mandatory first step in a local
marketing campaign by every business
because Google is using these pages as a platform for more products. For
example: "Google Offers" is a direct response to couponing sites like
Groupon. The aggregation of online reviews to your page takes a swing at
Yelp. These both are part of your Google Place Page with many more to come.
Also, with every Google Place Page there is an instant presence on mobile
devices using the very popular Places app.
"Google Place Pages is Free, can't we do it ourselves?"
This is one of the most common mistakes a business owner make...
You can do it your self however what you need to know is this Google Place
pages is all about "signal strength" - that means effectively attracting
GOOGLE to your page includes regular updates and maintenance. If you're a
painter, Chiropractor, Dentist or Sub Shop owner the odds of setting up and
managing a Google Place Page with the amount of care that is required is not
good. Not because of incompetence , but because of time.
The other side of the DIY coin is this Optimization - Your Google Place Page
can be optimized so that it shows up
higher than your competition so that it can be seen for your keywords that
consumers are searching for - your
competition is getting professional help and your receptionist, employee,
weekend SEO warrior or nephew (no offense ;) will not have the skill set
required to take on a Professional SEO companies efforts to gain Only ONE of
the 1 to 10 spots that are available for your industry.
"How can your Company help?..."
...with Our Google Place Page Management Program!
First if your place page hasn't been claimed we will claim it for
you, not claiming your Google page is like
standing on the sidewalk staring into the big glass window of your business
without being able to go in.
Second - Google loves data- Fresh Content , as a matter of
fact they actually require it. And the more data,
media information we provide the more your place page will be rewarded with
the end results of Google giving you
Exposure on relevant searches in your industry. We will create content and
update your page frequently, this content will be accurate and relevant to
your Google Place Page visitor. Just as important, we will make sure your
Place Page is complete and geo-targeted so that it will have the highest
success of being found.
Third - Google has made available over 49 million Place Pages but
only 7% have actually been claimed (up from
4% in December). Of that 7 percent, a very small portion of businesses
actually edit, update or mange them after the second month. By month three,
the information initially added is the same data that appears today. This
instantly lowers their Organic rankings as Google prefers "Fluid" Sites -
those that are relevant and updated frequently.
Fourth - Original Content Pictures, Informational Videos - Every month we
will create a new "Traffic Magnet"
Video's for your place page upload new and relevant industry pictures and
keep your place Page fresh for your visitors, Creating Coupons and special
offers to attract new business into your sales funnel.
Take a look at our Google Place Page Management
Program Pricing...
Thanks to Google Place Pages, the dynamic land of organic rankings will be
forever altered and reward those who are more attentive and relevant. As
such, maintaining a Google Place Page has become a perpetual line item on
the business agenda.
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